Have you been searching for innovative ways to captivate your audience and elevate your business’s online presence? If yes, then animated explainer videos might be the answer you’re looking for!

These captivating videos use animations, graphics, and storytelling to showcase your products or services in a visually enticing and easy-to-understand way.

In this blog post, we’ll explore 7 ways in which animated explainer videos can be used. Get ready to discover how animated explainer videos can revolutionize your business.

Key points:

• Captivate your audience and elevate your online presence:

  Unlock the power of animated explainer videos and revolutionize your online presence! These captivating videos are highly effective tools for enhancing your brand’s visibility and engaging your audience.

• Versatile Applications:

  Animated explainer videos can be utilized in various aspects of your business, including website branding, sales enablement, customer onboarding, product/service explanation, team training, and crowdfunding. They offer endless possibilities to showcase your brand and convey your message effectively.

• Increased engagement, improved understanding, and strengthen branding:

  The benefits of animated explainer videos are undeniable. They have been proven to increase audience engagement, improve understanding of complex ideas, and strengthen your brand identity. These videos are not just informative; they are compelling and memorable, leaving a lasting impact on your viewers.

• Statistics speak for themselves:

  Statistics show that incorporating animated explainer videos into your marketing strategy can yield impressive results. Businesses that leverage these videos experience higher engagement levels, improved customer understanding, and a stronger brand presence. It’s a proven formula for success.

1. Website Branding

Your website serves as the virtual face of your business, and animated explainer videos have the transformative power to make it truly shine. With a strategically placed animated video on your homepage, you can instantly captivate visitors, leaving a lasting impression of your brand’s personality and values.

Did you know that 88% of visitors spend more time on websites that feature videos? (Source: Forbes) This staggering statistic highlights the effectiveness of animated videos in capturing and retaining user attention.

As renowned author and speaker, Simon Sinek once said, “People don’t buy what you do; they buy why you do it.” Animated explainer videos offer a remarkable opportunity for your e-commerce business to share its inspiring brand story, evoking emotions and establishing a genuine connection with potential customers. By showcasing your unique values and setting yourself apart from the competition, you can create an unforgettable user experience that drives engagement and conversions.

Practical ways to utilize animated videos for website branding include:

1. Introduce your brand: Create a captivating animated explainer video that showcases your brand’s story, values, and mission. This helps potential customers develop a deeper understanding of who you are and what you stand for.
2. Highlight product/service features: Use animated videos to visually demonstrate the unique features and benefits of your products or services. This helps visitors grasp the value you offer and encourages them to take action.
3. Showcase customer testimonials: Incorporate animated testimonial videos to build trust and credibility. Hearing real stories and experiences from satisfied customers can significantly influence purchasing decisions.

2. Sales Processes

Navigating the sales process can be a daunting task, particularly when it comes to effectively communicating the value of your product or service. Luckily, animated explainer videos emerge as your ultimate sales ally.

These videos excel at simplifying complex concepts, highlighting key features and benefits, and crafting a persuasive case for potential customers. In fact, studies show that including a video on a landing page can increase conversion rates by up to 80%. (Source: HubSpot)

As legendary salesman Zig Ziglar once said, “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” Animated explainer videos offer an exceptional opportunity for a software company, for instance, to showcase their innovative solution. By demonstrating how their product effectively solves a common pain point, they can instill confidence in potential customers, resulting in more closed deals.

Here are some practical ways to harness the power of animated videos in your sales processes:

1. Product/Service Demonstrations: Create animated explainer videos that showcase your product or service in action. Highlight how it solves a specific problem or addresses a need, illustrating its key features and benefits.
2. Customer Success Stories: Incorporate animated testimonials that highlight the positive experiences and success stories of satisfied customers. This social proof can significantly influence potential customers’ buying decisions.
3. Comparison Videos: Use animated videos to compare your product or service with competitors, emphasizing its unique selling points and differentiators. This helps prospects understand the value and advantages you offer.

3. Customer Onboarding

Creating a seamless and welcoming experience for new customers and clients is crucial, but it can often be overwhelming. Fortunately, animated explainer videos come to the rescue by alleviating this pain point.

These videos provide step-by-step guidance and showcase the value customers can expect, making the onboarding process a breeze. Did you know that companies that prioritize customer onboarding have a 54% greater chance of retaining their customers? (Source: Totango) This statistic emphasizes the importance of delivering an exceptional onboarding experience.

Imagine a SaaS company utilizing an animated explainer video to walk new users through their platform’s setup process. The video would highlight essential features, demonstrate how to navigate the interface and showcase the benefits users can derive from the platform. This engaging and informative video ensures a smooth onboarding journey that leaves users excited about the possibilities ahead.

Here are some practical ways to utilize animated videos in customer onboarding:

1. Welcome Videos: Create a personalized animated explainer video that welcomes new customers, introduces your company, and provides an overview of the value you offer. This sets a positive tone and helps customers feel valued and supported from the start.
2. Tutorial Videos: Develop animated tutorials that guide users through key features, functionalities, and processes. These videos break down complex tasks into easily understandable steps, empowering users to make the most of your product or service.
3. FAQ and Troubleshooting Videos: Use animated explainer videos to address common questions, concerns, and troubleshooting scenarios. This proactive approach ensures that customers have access to the information they need and reduces support requests.

4. Product/Service Explanation

When it comes to explaining intricate product details or service offerings, the task can be overwhelming. However, animated explainer videos come to the rescue, making complex information easily understandable and engaging.

These videos have the remarkable ability to break down complex concepts and present them in a visually appealing and concise format. Research indicates that 96% of people find videos helpful when making purchasing decisions. (Source: Wyzowl) This demonstrates the power of animated explainer videos in conveying information effectively.

Imagine a health and wellness brand utilizing an animated explainer video to showcase its groundbreaking product. Through captivating visuals and storytelling, the video would demonstrate how the product works, highlight its transformative effects and address any doubts or confusion potential customers might have. This compelling video instills confidence and helps customers envision the value they will experience.

Here are some practical ways to use animated videos for product/service explanations:

1. Product Walkthrough: Create an animated explainer video that takes viewers on a virtual tour of your product, showcasing its key features, functionality, and how it addresses customer needs. This immersive experience helps potential customers understand the value and benefits of your offering.
2. Comparison Videos: Develop animated videos that compare your product/service with alternatives in the market. Highlight the advantages and unique selling points of your offering, making it clear why it stands out from the competition.
3. How-to Guides: Use animated explainer videos to provide step-by-step guides on using your product or service effectively. These videos simplify complex processes, ensuring customers feel confident and empowered to make the most of your offering.

5. Team Training

Investing in the training and development of your team is vital for their professional growth and your business’s overall success. Animated explainer videos provide a unique and effective method to deliver training content that engages employees, enhances knowledge retention, and promotes skill development.

Did you know that visual aids can improve learning by up to 400%? (Source: 3M Corporation) This statistic highlights the power of visual learning, and animated explainer videos harness this potential to create engaging training experiences.

Consider a retail company seeking to train its staff on new sales techniques or customer service protocols. By creating animated explainer videos, they can provide visual demonstrations, interactive modules, and simulations that immerse employees in an engaging learning experience. These videos break down complex concepts, showcase best practices, and allow for repetition and reinforcement.

Here are some practical ways to utilize animated videos in team training:

1. Onboarding and Orientation: Create animated explainer videos to introduce new employees to the company culture, policies, and procedures. These videos provide an engaging and consistent onboarding experience that sets the stage for success.
2. Skill Development: Develop animated training videos that focus on specific skills or tasks relevant to your team. Whether it’s sales techniques, customer service, or product knowledge, these videos can provide step-by-step instructions, practical examples, and interactive elements to enhance skill development.
3. Compliance and Policy Training: Use animated explainer videos to educate employees on compliance requirements, safety protocols, and company policies. These videos simplify complex information and ensure that crucial guidelines are effectively communicated.

6. Crowdfunding

Crowdfunding has emerged as a powerful avenue for businesses and individuals to raise funds and bring their ideas to life. Animated explainer videos offer a compelling and persuasive way to engage potential backers and maximize the success of your crowdfunding campaign.

According to Kickstarter, campaigns with videos have a 66% higher chance of reaching their funding goals. (Source: Kickstarter) This statistic underscores the importance of utilizing animated explainer videos to capture the attention and interest of potential backers.

Imagine a startup embarking on a crowdfunding campaign to launch their innovative product. By creating an animated explainer video, they can effectively communicate their vision, showcase the problem their product solves, and highlight the unique features that set it apart. The video would evoke emotions, create a connection with the audience, and drive them to support the campaign.

Here are some practical ways to leverage animated videos for crowdfunding:

1. Campaign Overview: Create an animated explainer video that provides an engaging overview of your crowdfunding campaign. This video should highlight the purpose, goals, and benefits of supporting your project. It should evoke excitement, convey a sense of urgency, and clearly communicate the impact that backers can make.
2. Product Showcase: Develop an animated video that demonstrates your product in action. Showcase its features, functionality, and potential impact on users’ lives. Use storytelling techniques to connect with viewers on an emotional level and illustrate the value and benefits of supporting your project.
3. Backer Rewards Explanation: Use animated explainer videos to outline the different reward tiers and perks available to backers. This video should highlight the exclusive benefits and incentives that come with each level of support, encouraging potential backers to choose higher tiers and become more engaged in your campaign.

7. Paid adverts on social media

In today’s rapidly evolving digital marketing landscape, video ads have become a dominant force, and social media platforms offer an ideal platform to harness the power of animated explainer videos.

Consider the reach and precision targeting capabilities of platforms like Facebook. With detailed demographic, location, and interest-based targeting options, you can connect with your desired audience more effectively than ever before.

Here’s a compelling statistic: Video ads on social media generate 12 times more shares than text and image content combined. (Source: Small Business Trends) This highlights the immense potential of animated explainer videos to engage and resonate with audiences on social media.

By creating captivating and impactful video ads, you can achieve multiple objectives:

1. Targeted Reach: Utilize animated explainer videos to target your ideal customers based on their demographics, interests, and behaviors. Craft compelling narratives that speak directly to their pain points, needs, and aspirations.
2. Relationship Building: Leverage custom audiences on social media platforms to nurture existing relationships. Animated explainer videos can serve as a powerful tool to educate, inform, and provide value to your audience, strengthening their connection to your brand.
3. Expand Audience Reach: Tap into the power of lookalike audiences to expand your reach and find people who resemble your ideal customers. Animated explainer videos that effectively communicate your brand’s unique value proposition can capture the attention of this new audience and convert them into loyal followers and customers.

Conclusion

Animated explainer videos offer endless possibilities to transform your business. From website branding to sales enablement, customer onboarding to team training, and crowdfunding to paid adverts on social media, these videos are versatile and impactful tools that can take your business to new heights.

So, don’t hesitate to harness their power and unlock new levels of success. With colorful examples and real-world applications, let these animated explainer videos be your secret weapon on the path to business greatness.

 

Ready to bring your ideas to life? Reach out to Nefa Studio and let us create a unique animated masterpiece just for you!