Animated explainer videos have become an increasingly popular marketing tool for businesses to promote their brand and increase their online presence.

In this article, we’ll take a look at how animated explainer videos can impact brand awareness and recognition, and help businesses differentiate themselves in a crowded digital space.

First off, let’s define what animated explainer videos are. They are engaging and informative videos that use animation to explain a concept, product, or service. The explainer video should ideally be no longer than 2-3 minutes and can be shared across various platforms like websites, social media, and email marketing campaigns.

Key points:

• Popular marketing tools for businesses to promote their brand and increase their online presence.
• Highly memorable and shareable, making explainer videos effective in increasing brand awareness and recognition.
• Animated explainer videos increase engagement and time-on-site, as well as boost search engine rankings, leading to more visibility and potential customers.
• By incorporating animated explainer videos into their marketing strategies, businesses can ultimately drive more conversions and revenue.

Let’s dive into how animated explainer videos can help businesses increase brand awareness and recognition.

Memorable and Shareable Content

Animated explainer videos are highly memorable and shareable. According to a study by Wyzowl, 84% of consumers have been convinced to make a purchase after watching a brand’s video. Animated explainer videos are visually appealing and engaging, therefore it has the potential to stick in the viewer’s mind long after they’ve watched them.

Sharing videos with friends and followers on social media is a popular pastime these days, and it’s one of the key reasons why animated explainer videos can go viral and reach a larger audience. With just a few clicks, people can spread the word and share the video with their network, making it easier for businesses to get their message out there.

Increased Engagement and Time on Site

Another benefit of animated explainer videos is that they increase engagement and time on-site. When someone visits a website, they typically decide whether to stay or leave within a few seconds. If a website has an animated explainer video front and center, it can grab the user’s attention and keep them on the site for longer.

Videos are also more engaging than text-based content, as they allow businesses to tell a story and connect with their audience on a deeper level, building trust and loyalty with potential customers.

Boost Search Engine Rankings

Finally, animated explainer videos can boost search engine rankings. Search engines like Google prioritize websites that have engaging and high-quality content. Including an animated explainer video on the website signals to search engines that the website is providing valuable content to users.

Moreover, videos can increase the time users spend on a website, which is another factor that search engines consider when ranking websites. By improving their search engine rankings, businesses can increase their visibility and attract more potential customers.

Conclusion

Animated explainer videos have a significant impact on brand awareness and recognition. They’re memorable, shareable, and engaging, making them an effective tool for businesses to stand out in a crowded digital space.

By incorporating animated explainer videos into their marketing strategies, businesses can increase engagement, boost search engine rankings, and ultimately drive more conversions and revenue.