In this post, we’ll delve into the world of short-form video, exploring what makes it so popular. We’ll cover the best platforms for sharing short-form video content, and provide examples and ideas to assist you in refining your video marketing strategy.

What is a Short-Form Video?

When we talk about “short-form video,” the definition varies depending on where you look. Some sources pin it at 30 to 60 seconds, while others stretch it out to several minutes. At its core, short-form video is about delivering content that’s quick and easy to digest, demanding less time from viewers compared to longer formats. This brevity makes it a potent tool for grabbing attention and boosting engagement.

Social media platforms, with their love for bite-sized content, are natural homes for short-form videos. However, the duration of a short-form video is anything but universal. On Facebook, it could range from 60 seconds to 3 minutes, while on YouTube, it might stretch to 5 to 10 minutes. Platforms like TikTok keep it even shorter, sticking to a 15-second to 2-minute sweet spot. It’s all about playing by the rules of each platform.

Why is Short-Form Video So Popular?

Over the last ten years, people’s ability to stay focused has gotten much shorter. To the point that goldfish now have better concentration than us, and I’m not kidding! This change is kind of because of the handy technology we use a lot and our busy, fast-paced lives. We end up with very little time for things.

This is a big reason why short videos have become super popular. Platforms like TikTok, YouTube Shorts, and Instagram Reels are thriving.

Now, let’s check out some numbers to see why short videos are such a big deal:

• TikTok has generated 1.5 billion users in 7 years.
• 16-24 year olds spend an average of 57 minutes a day on TikTok.
• 96% of people prefer short-form videos.
• The short-form video has the highest ROI.

Top 4 Short-Form Video Platforms

1. TikTok the reigning king of short-form video, boasts over a billion monthly users. With 58% of its user base being high-intent shoppers, the platform supports online selling. Offering various income avenues for creators, TikTok is most popular among young females, primarily Gen Z, with a significant majority falling between 18 and 25. The essence of TikTok lies in keeping things lighthearted and fun, making it a global hub for creative expression.

2. Instagram’s Reels is Instagram’s fastest-growing feature globally, attracting users aged 18 to early 30, with a 55% male audience. The platform allows direct shopping links in videos, making it convenient for e-commerce. If your target audience is mainly male or older women, Instagram Reels may offer higher engagement than TikTok. Additionally, Instagram places a strong emphasis on visual aesthetics compared to TikTok.

3. YouTube, the global video-sharing maestro, leads the streaming scene. YouTube Shorts, its short-form gem, grabs the attention of a younger audience like TikTok and Instagram Reels. With mostly male users, YouTube draws in a diverse audience. Its standout feature is its vast reach, providing an unmatched space to connect with a broad audience. YouTube Shorts, like Instagram Reels, open doors for creators to monetize content through various ad strategies.

4. Facebook is a vibrant social hub, with most users falling between 26 and 32, creating a diverse community. Skewing towards more male users, Facebook Reels feature 60-second videos for a dynamic touch. Besides videos, the platform welcomes static content for your feed, catering to varied preferences and ensuring an engaging experience for all.

Things to keep in mind when creating a short-form video

1. Start with the hook. The first 5 seconds count the most! If you don’t capture people’s attention within just a few seconds then they’re going to scroll onto the next thing.

2. Keep it short! Remember, the shorter the video, the easier it is to finish. 10-30 seconds is the sweet spot.

3. Take advantage of current trends. And trending audio!

4. Consistency is the key! If you want results from your short-form video content, you have to post new videos regularly. Strive to post daily or, at a minimum, every weekday.

5. Optimize for sound off. Over 85% of people watch videos with the sound off and therefore make sure your video works both with and without audio.

6. Repurpose Long-Form Videos. If you’ve already put effort into creating long-form videos, don’t let them gather dust! Consider giving them a makeover into several short-form clips. It’s a smart move to maximize your content.

7. Share Across Different Platforms. You don’t need to craft separate strategies for TikTok, Instagram Reels, Facebook, and YouTube Shorts. Whether you decide to post specific videos on just one of those platforms, you can effortlessly share your short-form content across all of them. Extend your reach by sharing on Stories, or even your Twitter and LinkedIn accounts.

Conclusion 

Short-form video, the rising star in marketing, is gaining widespread popularity among consumers and brands alike. With dedicated apps and updates tailored for its success, it’s clear that short-form content is the future of marketing.

Now, it’s your turn!